Ventura Boulevard is one of the primary east–west thoroughfares in the San Fernando Valley; as it was originally a part of the El Camino Real (the trail between Spanish missions). Ventura Boulevard is one of the oldest routes in the San Fernando Valley. It was also U.S. Route 101 before the freeway (which it is parallel to for much of Ventura Boulevard’s length) was built and it was also signed as Business U.S. Route 101. Ventura Boulevard begins in Woodland Hills at an intersection with Valley Circle Boulevard, passes through Tarzana, Encino, Sherman Oaks, and finally in Studio City changes into Cahuenga Boulevard and winds through the Cahuenga Pass toward Hollywood. It has always been the most concentrated location for mom and pop shops and small businesses in the Valley; nowadays it has pockets of housing, mini-malls, and boutiques, along with a wide assortment of restaurants, book stores, camera stores, car washes, and supermarkets.
Information found at http://en.wikipedia.org/wiki/Ventura_Boulevard
Page 154: “He hadn’t sat there half a second before some moron was honking behind him, and he jerked the car angrily out into the street, ignoring the manufacturer’s warnings, and roared up Ventura Boulevard for the canyon road.”
Page 156: “The station she liked, where they still had old-fashioned service and only charged you thirty-five cents a gallon more for it, was at the corner of Ventura and Fallbrook, so she’d have to backtrack past the restaurant–but she still had plenty of time.”
Page 157: “For Kyra, this stretch of Ventura Boulevard was among the most familiar stretches of road in the world, and because it was her business she kept a sharp eye out for change–restaurants closing, stores opening, condos going up–but it was still capable of surprising her.”